Think of an old traditional ranch.  A ranch that has held true to a strict breeding program for their cattle.  They only want the best, and have been using state of the art services and science to get the most of their herd of cattle.

Let’s say this ranch also has the best Quarter Horses consistently ranked among the best in the breed.  Everywhere their horse go, they win in speed or in reigning, or even roping events.

Anytime you see the ranch hands or the owners of this ranch, they have their brand on their shirts.  The brand is prominent on their animals and even their trucks and trailers.  Usually, their trucks, trailers, barns, and gates are the same color.

When they arrive to an event, you already know they will be in the winner circle.  When you see their brand on an animal, it reminds of their history and integrity.  The employees ride for the brand of that ranch, and if you could, you would hire them all to work on yours, because you know they have the best of the best.

That feeling you feel when you see their brand, that is truly branding.